Digital Analytics Fundamentals Lesson 1

This course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:

1. An overview of today’s digital measurement landscape

2. Guidance on how to build an effective measurement plan

3. Best practices for collecting actionable data

4. Descriptions of key digital measurement concepts, terminology and analysis techniques

5. Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

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