7 Tips Make Google+ for Increased Web Traffic
- Amber Liu
- May 1, 2013
- 2 min read
While Cyrus Shepard checking our stats here at Moz, he noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started to appear significant by comparison.
Here are 7 tips for increasing traffic from Google+.
First, get your stunning headline. Google+ posts act more like mini blog posts, and every post needs a headline. Not only does adding a header help your post stand out, but Google uses the first words of your post in two different ways:They incorporates your headline into the title tag of the postThe headline is typically what displays in Google search results.
Second, longer you write, the easier your posts are being shared. Don't be afraid of writing longer posts. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. Explain why this is important. Give people additional context as to why they should click and share.
Using your images is important. The vast majority of top posts on Google+ use images. In fact, the most popular post I've personally ever shared was a simple animated GIF.
Fifth, select the specific target audience. There is a much more effective way to gain exposure to your top content, as long as you don't abuse it. By also adding your circles and select individuals to your share settings, this triggers a notification for those users that you've shared a post directly with them.
Sixth, don't forget the hashtag. Google+ uses them in entirely different ways to organize and recommend content, compared to Facebook and Twitter. Google uses hashtags and semantic analysis to form relationships between topics. For example, consider this hashtag search for #linkbuilding. Notice the related topics Google associates with link building: #SEO, #Moz, #Backlinks, #LocalSEO, #Search, #LinkBuildingTips. All the hashtags related to #Linkbuilding will appear.
Seventh, embeded your comments on Google+. Much like Facebook's popular commenting plugin, you can embed Google+ comments on your own blog. What makes this so powerful is when visitors leave a comment, they are given the option of sharing your post to their own Google+ followers. This can greatly increase engagement among these users and their followers.
