How to Personalized SEO | "Me" Search Marketing

Last year, I updated a lot meta tags on our websites. For example, I replaced all the "your" or "you" with "me" or "my" in the meta title. "How to Improve Your Credit Score Health" --> updated to "How to Improve My Credit Score Health"

Why did I make the changes?

The fact is, people expect information and advice relevant to their needs.

People have realized that by being more specific in how they search, they can more quickly get to the information they’re looking for. A specialized pair of running shoes is one example. Shampoo for a certain type of hair is another. In fact, mobile searches for “shampoo for ____” are up 130% over the past two years (e.g., “shampoo for highlighted hair”).

Google is also seeing this personal advisor theme play out quite literally, as people are specifically including qualifiers like “me” and “I” in their searches. Over the past two years, mobile searches with the qualifier "for me" have grown over 60%. For example, consumers aren’t just searching for “best car insurance” anymore, they’re searching for “best car insurance for me.” Or, “which dog is right for me.”

Picking a dog might strike you as something a little emotionally advanced for search, but it’s only the tip of the iceberg. People are also wondering what they should and shouldn’t do. Mobile searches with the qualifier "should I" have grown over 65% in the past two years.

“What should I get for lunch?” is something a person once would have asked a friend or coworker. Now it’s something they also ask of search. And we’re seeing this search data across categories. People are looking for advice about a range of things from personal hygiene (“How often should I wash my hair") to fairly substantial health and financial decisions like “should I go vegan” and “what kind of credit card should I get.”

How do you personalized the users' needs?

1. Start from search: update your SEO and paid search ads. Replace all the "you", "your" with "me","myself" and "I". That will improve your organic ranking as well as your ppc quality score. You can almost find the improvement immediately because your search results are more relevant to your users' natural searches.

2. Customize your ads to long-tail: Google has a new ad type called dynamic search ads. Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns. Without Dynamic Search Ads, even well-managed AdWords accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers’ websites.

Example. You own an international hotel chain. Someone searching on Google for “luxury hotel New York” sees your ad with the headline “Luxury hotel - NYC,” clicks your ad, and then lands on the site of your top New York location. The benefits listed below:

• Save time. No more mapping keywords, bids, and ad text to each product on your website. Plus, Dynamic Search Ads may help you advertise to new markets faster than other alternatives.

• Frequent, automatic updates to your ads. When you make changes to pages in our index, we'll crawl your website again to help ensure that your ads are as up to date as possible.

• Show relevant, dynamically generated headlines with your ads. When a customer's search is relevant to your product or service, AdWords will dynamically generate an ad with a clear headline for the most relevant page on your site.

I will continue throwing new ideas on long-tail search optimization. So please follow me and we can exchange ideas!

#seotips #seo #personalization